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Stealth Startup for CPA Firms

Launching a new company alongside CPA firms - We believe there is a different way to bring things to market for the actual users of the products.
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Published on
September 18, 2024

When I started Firm Studio I didn’t necessarily know how it was going to go. Hell, I still don’t—’tis startup life. But what I do know is that there is an appetite among professional service firms to take their tech stacks back.

I wrote my first blog post called Posit 1.0 laying out our plans and “arguments” on how it can go over the next 10 years. This was before AI hit us over the head and was still in the early days of PE coming into the professional services space. These factors, coupled with legacy providers still being on lunch break (slash endless steak dinners while they cut support teams, dev teams, and add talking heads), only create more opportunity for investing into deflationary tools not run by disinterested, stodgy suits that don’t have a vested interest in the space nor the people and clients. (Yes, I have a bone to pick.)

So far we have been able to help firms scale their own operations, become more profitable, and have a shot on goal at doing things differently than their peers. CPA firms have been our #1 customer group, but we have also helped legal and marketing-related companies because the problem of legacy providers runs deep in all these verticals.

We also started Firm Studio in order to start companies alongside multiple constituents in tandem… where the idea or the scope was too much for a single firm to tackle and needed broader support. Well, that day has finally come. We are off and running! Sprint 3 to be exact ;)

While I am not at liberty to share that idea here or who all is involved just yet, I am excited about doing something a tad different alongside a passionate group of people—investors, customers, and team!

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